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Social Media Marketing as an Introvert

by Guest
February 27th, 2020

social media marketing

If you’re an introvert, the idea of having to network or market your services can be an anxiety-inducing nightmare. The idea of having to put yourself out there in front of a crowd can be overwhelming but it’s not impossible. There are several ways to market yourself on social media and you don’t have to be an expert to do it.

Focus on Your Services or Product

Social media is a great way to stay connected with friends and family for introverts and extroverts alike. You can share pictures, exchange messages, and, in general, keep up with everyone’s lives without having to physically be present. But it’s also an excellent tool to use for marketing too. If you’re thinking you’re not experienced enough to know how to use it as a marketing tool, or if you’re afraid your introversion might be a problem, don’t be so sure.

If putting yourself out there online even makes you nervous, look at it as simply a marketing tool. You don’t need to use it for personal reasons if you don’t feel compelled to do so. Focusing on it as a tool gives you room to step back and talk about your product and services instead of yourself. This gives you the chance to interact with your customers, answer their questions and address any issues they may have. When brands personally respond to messages, it creates a deeper relationship with the customer.

Plus, this is a great way to get customers to focus on your brand instead of the person behind the brand. You can communicate with them through your organization’s account and allow them to see the benefits of your product or service. It also allows you to show off your customer service skills and make connections. Having a customer service strategy is crucial in this day and age where every customer has a virtual platform to talk about your company. When you up your customer service game, customers take notice and oftentimes, they brag about it on social media.

Protecting Your Content

When you use social media as a marketing tool for your organization, you’re more likely to put a lot of work and effort into the content you create and share. If sharing these messages with an audience is already stressing you out because you’re an introvert, don’t compound that stress by forgetting to protect your content. The content you create belongs solely to you, but the internet makes it very easy for others to copy it for their own use and that’s not fair to you.

Before you begin your social media marketing campaign, take a look at copyright laws. Make sure you know how to protect your messages and images from being stolen. This will head off any stressful situations that might occur if you find someone else infringing on your copyright or violating your trademark. Plus, you’ll know what is legally allowed and what isn’t, which will make you better prepared to handle the issue.

Don’t Let Social Media Be a Drain

There are plenty of studies showing that too much social media isn’t good for anyone. In fact, one of the biggest groups affected is teenagers, who are often the targets of social media marketing. With smartphones, social media is only a few scrolls away with pictures of everyone’s supposedly perfect life. It’s easy to forget that these pictures are curated so you’re only seeing the highlights of everyone’s day. If you’re having a bad day, that can make you feel inadequate or upset. If you find that social media is causing you to feel depressed or anxious, even if you are only using it as a marketing tool, it’s okay to take a step back.

Introverts often need a break from being around others so they can recharge their batteries and that includes social media. Know your limits and know it’s ok to take a few days off if social media is affecting your mental health. Your mental well being is more important than anything else. If you stay aware of how you’re feeling, the use of social media as a marketing tool will be even easier when you decide to make your comeback.

Photo by Christian Wiediger on Unsplash

Indiana Lee is a writer and journalist from the Pacific Northwest with a passion for covering business, social justice, environmental protection, and more. In her off time you can find her reading in her hammock or hiking with her dogs. You are welcome to follow her on Twitter or reach her at indianaleewrites@gmail.com.

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Categories Business Networking
Tags : business tips for introverts, Marketing, social media
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Self-Marketing for Introverted Virtual Assistants

by Janet
March 5th, 2012

Since becoming involved with the virtual assistant industry, I’ve noticed that a lot of introverts are drawn to this profession because it allows us to work independently in the comfort of our own homes and to communicate mainly through email or online.

virtual assistant attending a webinar

Unfortunately, when it comes to networking and promoting our businesses, many introverted VAs run into difficulty. After all, talking about ourselves just isn’t something that comes naturally to us.

That’s why I was really pleased to learn that Donna Gunter (who has been mentioned previously in this blog) is offering a webinar called Get Found Online: Best Strategies Helping Introverted Virtual Assistants (or VAs Who Hate to Market Themselves) Massively Increase Their Visibility Online, Today.

In this free class, Donna is going to talk about:

  • The 3 natural gifts almost every introvert possesses that serves as the foundation of your Internet marketing success
  • The million dollar questions you must answer BEFORE you start any marketing
  • A simple two-step plan that will instantly establish you as an expert in your field
  • The most effective method of establishing relationships online
  • How just one email per week can help you build a waiting list of clients
  • The best 15 minutes a day you can use to quickly build your network from zero to hundreds or thousands
  • The one Internet marketing secret NO ONE tells you about that will quadruple your marketing reach
  • The most effective strategy to share your expertise with hundreds of potential clients in only an hour a month

This learning opportunity is open to new and experienced virtual assistants worldwide and will be delivered via the internet, so you don’t even have to worry about travel or long distance expenses.

To register, visit the Canadian Virtual Assistant Connection and click on Webinars under the Resources tab.

Photo: Mitarart / Photoxpress

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6 Marketing Strategies for Introverts

by Janet
October 5th, 2011

I recently read an interesting article by Introvert Marketing Coach Donna Gunter, in which she identifies the six best ways for introverts to promote themselves easily. I hadn’t thought about it in quite this way before, but after some reflection, it seems that all of these strategies have worked well for me.

one-on-one business networking

Here are Donna’s recommendations, along with my comments as to how I’ve applied them in my business.

1. Step into the shoes of your ideal client and target market.

When I started my business, I didn’t have an ideal client in mind. Like many new entrepreneurs, I was delighted to work with anyone who was willing to pay me. Gradually I came to recognize that I was happiest and best suited to working with professional organizers. Having been an organizer myself for a few years, I have a good understanding of their needs, so it’s easier for me to tailor my messages to that group.

Read More→

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Categories Business Networking
Tags : business networking, business tips for introverts, introversion, introvert, Marketing
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