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Social Media Marketing as an Introvert

by Guest
February 27th, 2020

social media marketing

If you’re an introvert, the idea of having to network or market your services can be an anxiety-inducing nightmare. The idea of having to put yourself out there in front of a crowd can be overwhelming but it’s not impossible. There are several ways to market yourself on social media and you don’t have to be an expert to do it.

Focus on Your Services or Product

Social media is a great way to stay connected with friends and family for introverts and extroverts alike. You can share pictures, exchange messages, and, in general, keep up with everyone’s lives without having to physically be present. But it’s also an excellent tool to use for marketing too. If you’re thinking you’re not experienced enough to know how to use it as a marketing tool, or if you’re afraid your introversion might be a problem, don’t be so sure.

If putting yourself out there online even makes you nervous, look at it as simply a marketing tool. You don’t need to use it for personal reasons if you don’t feel compelled to do so. Focusing on it as a tool gives you room to step back and talk about your product and services instead of yourself. This gives you the chance to interact with your customers, answer their questions and address any issues they may have. When brands personally respond to messages, it creates a deeper relationship with the customer.

Plus, this is a great way to get customers to focus on your brand instead of the person behind the brand. You can communicate with them through your organization’s account and allow them to see the benefits of your product or service. It also allows you to show off your customer service skills and make connections. Having a customer service strategy is crucial in this day and age where every customer has a virtual platform to talk about your company. When you up your customer service game, customers take notice and oftentimes, they brag about it on social media.

Protecting Your Content

When you use social media as a marketing tool for your organization, you’re more likely to put a lot of work and effort into the content you create and share. If sharing these messages with an audience is already stressing you out because you’re an introvert, don’t compound that stress by forgetting to protect your content. The content you create belongs solely to you, but the internet makes it very easy for others to copy it for their own use and that’s not fair to you.

Before you begin your social media marketing campaign, take a look at copyright laws. Make sure you know how to protect your messages and images from being stolen. This will head off any stressful situations that might occur if you find someone else infringing on your copyright or violating your trademark. Plus, you’ll know what is legally allowed and what isn’t, which will make you better prepared to handle the issue.

Don’t Let Social Media Be a Drain

There are plenty of studies showing that too much social media isn’t good for anyone. In fact, one of the biggest groups affected is teenagers, who are often the targets of social media marketing. With smartphones, social media is only a few scrolls away with pictures of everyone’s supposedly perfect life. It’s easy to forget that these pictures are curated so you’re only seeing the highlights of everyone’s day. If you’re having a bad day, that can make you feel inadequate or upset. If you find that social media is causing you to feel depressed or anxious, even if you are only using it as a marketing tool, it’s okay to take a step back.

Introverts often need a break from being around others so they can recharge their batteries and that includes social media. Know your limits and know it’s ok to take a few days off if social media is affecting your mental health. Your mental well being is more important than anything else. If you stay aware of how you’re feeling, the use of social media as a marketing tool will be even easier when you decide to make your comeback.

Photo by Christian Wiediger on Unsplash

Indiana Lee is a writer and journalist from the Pacific Northwest with a passion for covering business, social justice, environmental protection, and more. In her off time you can find her reading in her hammock or hiking with her dogs. You are welcome to follow her on Twitter or reach her at indianaleewrites@gmail.com.

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Categories Business Networking
Tags : business tips for introverts, Marketing, social media
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Is Facebook a Godsend to Introverts?

by Hazel Thornton
August 28th, 2013

My new theory, triggered by yet another post about introverts in my news feed, is that Facebook (FB) is dominated by introverts. And that all those little-used and abandoned social media accounts belong to extroverts who can’t be bothered with sitting alone in front of a computer, and who would rather be out having face-to-face conversations and participating in group activities.

Hazel Thornton on Facebook

I posed this theory on FB to see what my friends had to say. There were a few who replied that they were, indeed, extroverts who appreciate any and all social outlets, but they really only seemed to be the exceptions that prove the rule.  As one introverted friend observed, “I know some people I consider extroverts who post fairly regularly – usually about the extroverted things they’re doing!”

Additional comments:

FB is less scary than being out in public. (Not that introverts are necessarily shy.)

I do most of my socializing on FB. I don’t even like talking on the phone.

Though I can enjoy being with others, that’s almost never a recharging experience for me.

I agree that FB has been a godsend to this introvert.

As a true introvert, I do find that I “hide” behind my computer, and FB is a good way to reach out to people. Great for marketing, too.

I’m so grateful for the recent flood of supportive materials regarding introversion. I feel relieved and free and without the need to feel guilty for simply being myself.

And my personal favorite:

I think you have uncovered the key to life, the universe, and all knowledge.

I find it amusing when someone (an extrovert) sees me in person and exclaims, “I haven’t seen you in ages!” which may be true, technically speaking, but…are they really forgetting our frequent online interactions? Do those not count somehow? To me those exchanges are as real as in-person time.  And a whole lot easier.

Another thing people (extroverts?) say is that FB has caused a decrease in good old fashioned face-to-face social interaction. I disagree. If I am home on a Saturday night chatting online with FB friends, I can guarantee you that the alternative is not to go out partying. The alternative is to read a good book…alone. I feel MUCH MORE sociable since the advent of social media and, on occasion, have even been known to  get together IN PERSON with someone I’ve gotten to know better online. But only for an hour or two. And then I need a nap!

What do YOU think?

Hazel Thornton is a professional organizer and genealogist based in Albuquerque, New Mexico; creator of The Clutter Flow Chart Collection; and author of Go with the Flow! The Clutter-Clearing Tool Kit for an Organized Life. Visit her online at www.org4life.com.

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Is social networking an introverted or extraverted activity?

by Janet
May 20th, 2009

I’ve come across quite a few articles and blog posts lately that raise the question “Is social networking an introverted or extraverted activity?” It’s an interesting topic that I touched on briefly last year in a post called Social Networking: Introversion vs. Extraversion.

An unidentified author at oneIndia claims that social networking sites are turning extraverts into introverts, because people are increasingly using these sites to communicate with friends and family members in lieu of staying in touch by telephone. I have to disagree. For starters, extraverts don’t become introverts simply because they’ve chosen to communicate in writing (an introverted preference) rather than by telephone (an extraverted preference). They may prefer social networking because it allows them to easily communicate with many people and expand their social circle beyond those that they know offline. Actually, any credibility this author may have had was destroyed when they went on to say that people are watching less television and spending more time on social networking sites, since watching television is clearly a more introverted activity than social networking, so I won’t waste any more time on this article, which was brought to my attention by Patricia Weber, Business Sales Coach for Introverts.

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Categories Business Networking, Contemplation
Tags : extravert, introversion, introvert, social media, social networking
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